Web Metrics | Search Marketing
Site Strategy

"In a nutshell, Jason created our marketing analytics capability. He was able to figure out what data we collect, where it is, what was missing, and hook it all up so we canget meaningful, actionable data. Our marketing efforts have improved leads and conversions in some cases by an order of magnitude. He knows his stuff."
Chris Foleen, Marketing Project Coordinator, TransCore, Inc.


Wednesday, June 24, 2009

Information Dashboard Design Conclusion and Summary

The final chapter Steven Few's Information Dashboard Design is really just a wrap up and final thoughts for dashboards. It is a short chapter and much lighter than the pervious ones. It mostly consists of him giving both good and bad examples of dashboards. I'm skipping his dashboard critiques, simply because I'd have to scan in all the images.

Chapter Eight

Come up with a lsit of questions about how the dashboard should function and ask the user what s/he thinks.

Sparklines show trends when just up or down is good enough.

Bullet bars show aggregate performance to goal.

Text shows actual value and is used to call out particulars.

Line graphs show more detailed info over time when time is especially important.

"To design dashboards that really work, you must focus on the fundamental goal: communication." (p. 201)

No comments:

Post a Comment