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 "In a nutshell, Jason created our marketing analytics capability. He was able to figure out what data we collect, where it is, what was missing, and hook it all up so we canget meaningful, actionable data. Our marketing efforts have improved leads and conversions in some cases by an order of magnitude. He knows his stuff."
Chris Foleen, Marketing Project Coordinator, TransCore, Inc.

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Friday, August 21, 2009

Web Analytics Strategy 2

The nice folks at Amplify Interactive have posted another short article from me about web analytics. Here is an abstract from it:

Analyzing marketing results takes time, more time than most people anticipate. Creating a regular schedule and setting aside time specifically for reviewing & analyzing results will help you manage that time better. If possible, get a marketing analyst to help you with this. You’ll have more time to think through the results and make more thoughtful plans.

You can read the entire web analytics post on the Amplify blog.
Posted by Jason

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