View our portfolio of websites we have provided search and analytics services for.
Search Engine Marketing
Search Engine Optimization is a key component of any web project. With the acendancy of Google, any website that does not have an SEO plan is not complete. SEO is also a great way to learn about your audience and how your website functions.
Skillful PPC Management has become critical to businesses that look online for a portion of their success. Although the pay-per-click model is a simple concept that many business people readily understand, the nuances of actively managing a PPC budget for performance are becoming more and more complicated as the industry matures.
Content Strategy Workshop. Especially for organizations that want to rank better organically but need help knowing how to get there. This workshop covers not only your website and search engine optimization, but also:
- How to organize your website to rank well on the phrases you care about.
- How to combine social, search, and media to establish your company as an authority in your area.
- How to bridge the gaps between where you are now and where you want to be .
- How to plan strategic content development and creative marketing that gets the most out of every piece of content you have (or are planning).
- How to use analytics to find your weak spots and fix them.
ROI analysis is one of the catch-phrases of web analytics, but this venerated metric can be elusive in an online world where "free" is the norm and your users are anonymous.
Dashboard and Report Design. Knowing how to gather information is only half the project. Knowing how to present the information is critical. NWSEM can help you determine what is relevant and how to communicate it.
Analytics Training. A new offering that is perfect for smaller businesses who need some one-time help figuring out how to read their analytics reports. In this 2-3 hour session, we'll walk though each of your reports and learn what they are saying. We'll also find ways to make your web analytics more useful with configuration recommendations and tagging suggestions.
User behaviour analysis can tell you tons of information about what people are coming to your site for, what they are looking for, and what will make the buy. Learn to increase the value of your website and its contribution to your business by paying attention to what your web traffic is doing, and what it is not doing.
Then take this information one step further and deliver customized messaging based on behaviour and response.
Website Strategy
A domain strategy is the foundation for a strong online presence. It is the framework that holds together everything you do online and is critical to the growth and increasing success of your website. Whether you are trying to bring together disparate corporate properties under one umbrella brand or trying to branch out,
having a strategy is critical.
Competitive analysis looks at what your online competitors are doing and shows you what you can learn from them and about them. Competative analysis is a key component of having a robust a domain strategy.
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