Web Metrics | Search Marketing
Site Strategy

"In a nutshell, Jason created our marketing analytics capability. He was able to figure out what data we collect, where it is, what was missing, and hook it all up so we canget meaningful, actionable data. Our marketing efforts have improved leads and conversions in some cases by an order of magnitude. He knows his stuff."
Chris Foleen, Marketing Project Coordinator, TransCore, Inc.



Visio Stencil for Dashboard Design
Here is the stencil that I created and have been using for dashboard design. It comes with a selection of charts and text objects and annotations that have been useful to me. It is not an exhaustive collection, but it has the more common elements.

I'll be adding to it over time and will post updates as needed. If you want a shortcut to designing dashboards or visual reports, give this a try. This is most useful for designing Power Point style visual reports, not interactive reporting tools.

12 Tips for Integrating Analytics into Web Projects for Interactive Agencies
Example Tip #8. Make analytics a required part of the project--just like design, just like programing.

There is no way around it--if you want to know what the project contributed, you have to measure it. You can't measure it after the fact. You can't measure it in "phase two". You have to capture the data from day one. You have to understand what it means right away. If you want cost-effective, results orientated projects, analytics can't be an add-on and it can't be an "enhancement". No one says "Let's build it now, and think about designing it later." In the same way, you should not think "Let's launch it now, and think about measuring it later." Measuring it later may be impossible. The necessary data may simply be missing. It happens all the time. Many a project has been derailed or delayed by inadequate planning and implementation of analytics.